The Future of OTT and Ad-Based Streaming Platforms

These days, OTT services are receiving a lot of love from users.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are 대표 examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity comes from several factors.

First, users can access many genres in one place, giving them more options.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Another benefit is its lower cost compared to classic TV services.

Watching on phones or tablets anytime is a major benefit.

Recently, increasing subscription prices have caused 부담 for many users.

As a result, attention toward free services is increasing.

Ad-supported get more info free streaming allows users to enjoy content without paying.

This is especially attractive to users who care about budget.

FAST services are becoming popular as ad-supported alternatives.

An example is KT’s “Gi Live,” which attracted many users.

FAST is seen as a future growth engine in a slowing TV industry.

The biggest advantage of free streaming is that there is no cost burden.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

Some free services may offer lower-quality content.

In the future, both OTT and free streaming services will continue to evolve.

Free models could gain stronger popularity.

Enjoying content without financial pressure is a strong advantage.

Finally, balancing high-quality OTT content with free service accessibility is important.

Blending both models offers better choices to viewers.

I look forward to seeing how the streaming industry develops in the future.

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